Final Fairtrade Fortnight update

Coffee with Mike Gidney – CEO of the Fairtrade Foundation (pictured above) – was an excellent chance to catch up with an old colleague and to mull over possible future initiatives for Fairtrade. We met in Esquires cafe in Durham – which as you can see was appropriately merchandised to support the fortnight.

We were particularly interested to discuss how to make careers in ethical food more accessible to students – recognising that for many the first steps in a career path would be in larger company where they could learn skills, but that retaining a focus on ethics in their early careers could then sometimes be challenging. We generated ideas around co-ordination of internship placements by the Foundation, creating positive peer support groups and tying more ethical inputs into initiatives such as Grocery Girls being promoted by the Food CEO of the Co-op, Jo Whitfield.

We also spent time reflecting on the Grocery Code Adjudicator, whose establishment Mike and I both campaigned for when at Traidcraft, and the irony that she was currently investigating the Co-op’s buying practices when Co-op was probably amongst the most ethical of all retailers. Although we await the outcome of those investigations, we both agreed that the focus all retailers were now having to put on handling supplier relationships better was a major step forward. The improvements in god practice across the major retailers in the last two years have really been very marked. However, the scope of the Code was limited to UK suppliers at the moment, so did not really provide direct help to Fair-trade and other overseas producer groups – perhaps that’s a next stage to campaign for.

And then on Friday I was at the AGM of Shared Interest – an organisation that lends to fair trade producers who cannot access commercial finance, and on whose Board I have served for four years. It had been an encouraging year for Shared Interest, and it was inspiring to hear of the impact that well-judged lending could have in equipping small groups for expansion that could extend fair trade benefits to hundreds more workers. But chatting to other supporters – many also keen members of the Co-op – it was also clear that they remain disappointed by the degree to which our stores can get behind Fairtrade Fortnight. There are practical and logistical barriers to be overcome, but I think they are right that we need to try harder in future years.

More Fairtrade Fortnight activities

Just back from giving a talk at Cullercoats Methodist Church on Saturday. We had an audience of about fifty church members and Co-op members/supporters, and the event was organised by Co-op Council member Mark Ormston. Those attending included Sir Alan Campbell, the local MP and Deputy Chief Whip of the Labour Party, and Dan Crowe – Vice-President of the Co-op’s National Members’ Council.

Mark Ormston, myself and Sir Alan

I gave a very brief overview of the development of the Fair Trade movement and then talked about some of the key product categories sold by Co-op: wine, sugar and chocolate/cocoa. I was able to give some colour to my illustrations be describing from my own experience at Traidcraft how producers of these types of product often choose to use Fairtrade benefits. We discussed in particular education, access to clean and safe water and creating opportunities for women.

I then talked about the challenges in Fairtrade at the moment, with reference to the decisions of Cadbury’s, Nestle and Sainsbury’s to drop the Fairtrade Mark from some of their key product lines. We also discussed the commercial problems that Traidcraft has recently faced.

My message was to take heart from the fact that new commitments to Fairtrade were still being made: Waitrose has just announced that it has taken all its chocolate confectionery Fairtrade (something Co-op has done for many years fo course!). And Fairtrade has still had a huge impact on these big organisations, and that big corporates now had to take sustainability very much more seriously. Nestle, Cadbury’s and Sainsbury’s all still were pursuing ethical sourcing schemes, and often applying them now across their whole supply chains rather than just on Fairtrade lines. Whilst these schemes were less impactful in depth, they brought benefits to many millions more producers.

But I then emphasised that we need to keep Fairtrade thriving so that the pressure to run these schemes continued and that everyone had a part to play. As consumers our individual buying choices mattered and send important signals to companies – we should never underestimate how much our own purchases matter: so keep buying Fairtrade (and see my call for taking up the Co-op Fairtrade Pledge on my blog below!).

We can also all join in campaigns and petitions – such as Fairtrade Foundation’s current campaign for a living wage for all cocoa farmers in Ivory Coast. I could show form my own experience how just a few thousand campaign postcards could be enough to get a meeting with a minister of European Commissioner to press for change.

And finally I encouraged people to carry on buying from the fair trade pioneers such as Traidcraft, Divine, Cafedirect and Liberation Foods (as well as buying Co-op Fairtrade products, since Co-op convenience stores could only stock a limited range of their goods). The pioneers are needed to keep standards high, to enthuse and mobilise supporters at grassroots level and to push forward innovation in Fairtrade.

Interestingly this was the first talk on Fairtrade that I had given with a Co-op rather than an exclusively Traidcraft emphasis. What struck me forcefully was just what a difference Co-op and Traidcraft working in partnership together has made – the first Cafedirect products on supermarket shelves, the first fair-trade wine, pioneering of new categories such as charcoal and rubber gloves, sourcing fair trade coffins from Bangladesh. And Co-op has also partnered with Divine since 2000 when it took all its own brand chocolate Fairtrade boring with Divine’s Kuala Kokoo co-operative. Partnerships like this are a great expression of Co-operation in practice – and they really work!

Also in the last week I gave a talk to students at St Chad’s College on Fairtrade matters and ran my own Traidcraft stall at our local church. And we are still only half way through Fairtrade Fortnight!

2017 AGM

Just back from the Co-op AGM in Manchester.  This was an inspiring event, with a good turnout of members, impressive debut speech from our new Chief Executive Steve Murrells and a great sense of an organisation now back in a stable position and beginning to think more about areas in which we can challenge the status quo as well as extend our trading.

  For me there were four particular highlights:

1. Modern Slavery

We gave great attention to our new commitment to leading work on Modern Slavery.  It was horrific to learn that there are thought to be 21 million victims of slavery worldwide – more than at any other time in history.  And it is estimated that there are 10,000 slaves in the UK today.  We are committed at the Co-op not only to working hard to ensure that our supply chains are free of this scourge, but to providing survivors with paid employment to help restore their dignity and sense of self worth.  There was a powerful and emotional video sharing the story of one of the three former slaves who have been given permanent employment by Co-op, together with a commitment to taking on 30 more this year working with two charities (City Hearts and Snowdrop) in our Bright Future initiative.  It was great to get an endorsement from members of our plans to campaign to encourage other companies to do likewise.

2. Fairtrade

This is a picture of me with Brad Hill, who heads up the Co-op’s Fairtrade work.

More good news on the Co-op’s commitment to Fairtrade, with our volumes of FT sales (18.5% up on last year) now over-taking Tesco’s to make us the second largest Fairtrade retailer in the UK.  Only Sainsbury’s sells more, and with their momentum appearing to wane it is clear that our support for the movement is increasingly crucial.  Our focus on maximising impact for producers is driving our new initiatives.  Having taken all the cocoa in own brand products Fairtrade this year, we are now going to do the same with tea, coffee and bananas.  So not only will these product categories continue to be 100% Fairtrade, but we will always source them on fair trade terms when they are used as ingredients in other products too.

It was also great to hear that because of our work with One Foundation (donating 3 pence per litre on sales of our bottled waters to water projects in Kenya and Malawi) we are the only UK retailer to be invited to join a new UN backed initiative (the Global Investment Fund for Water) to promote clean water.

3. Waste and recycling

New commitments on making all our food packaging recyclable by 2023 (though there is perhaps still more to do on reducing packaging).  We will also be working with FareShare to redistribute the food for 20 million meals.  These are great initiatives – although in my view we still need to do more to tackle the root problems behind food waste.

It was also great to see the Co-op’s first hybrid diesel/electric powered lorry outside the conference centre!  It is the only 26 tonne lorry of this type in the UK, and we are trialling it as a way of improving fuel efficiency and reducing noise.

4. Community engagement

The launch of our Member Pioneer scheme, which over time will lead to 1500 activists working in the localities we serve to mobilise our members behind improving the well-being of their communities.  About 60 Pioneers have been recruited so far (from 450 applicants) and we have started to train and resource them.

Lemn Sissay, the poet and Chancellor of Manchester University, has agreed to be Ambassador for the scheme, and gave a rousing speech on the importance of communities and also on our embracing migrants and refugees (recognising that migration is part of all our stories and integral to being human).  This initiative promises to make our community support even more meaningful than the money given to good causes:  £9 million distributed just last month as a result of our 5+1 membership scheme, and a further £6 million raised to fight against loneliness with the Red Cross (nearly double our target figure).  I hope tackling loneliness will become a big feature of our local work going forward – with hard evidence that nothing does this better than encouraging people to volunteer and become engaged with local initiatives.

Re-elected!

Oh, and then there was the good news that I have been re-elected for a second term as Member Nominated Director!  Although the voting numbers weren’t announced formally at the meeting I am told that I received over 40,000 of the first preference votes, with the other two candidates being on just under 20,000 each.  I am humbled and delighted by this endorsement, and look forward to the next two years of serving the Society.

Fairtrade Fortnight – Co-op’s cocoa initiative

In the last week it has been great to catch up at various events with Mike Gidney, Chief Executive of the Fairtrade Foundation who for many years used to work with me at Traidcraft where he used to be Director of Policy while I was chief exec.

Mike Gidney               Fairtrade mark

Update on Fairtrade

Mike was able to share the good news that the value of Fairtrade sales in the UK rose slightly in 2016 despite the challenges posed by changes in the EU sugar regime which have severely hit Fairtrade sugar sales.  Given food price deflation, the underlying volume growth (which matters most to producers) was about 8%.

At one event a producer from Divine Chocolate (or rather from Koapa Kokoo the co-operative which owns and supplies Divine), impressed Co-op Group staff with her simple explanation of how selling cocoa on Fairtrade terms had allowed her community to achieve clean water, build a school and provide decent toilets for themselves.

Co-op’s cocoa initiative

But for me the stand-out event of the fortnight has been Co-op Group’s announcement that from May 2017 all the cocoa in any of our own brand products (not just the chocolate bars) will in future be sourced on Fairtrade terms. We are the first business in the world to make a commitment like this, and it means our purchases of Fairtrade cocoa will go up an impressive five-fold, with an extra £500,000 per annum in Fairtrade premiums flowing through to our producer suppliers on top of the value of the coca sales themselves.  Co-op is challenging other businesses to follow suit, as this is how we can really achieve scale of impact.

Chocolate report

It is a source of justifiable pride that Co-op is still leading the way in Fairtrade – perhaps particularly after the disappointing announcement that the Fairtrade logo will shortly disappear from Cadbury’s Dairy Milk (shame on them!).  I am pleased to have been able to play a small part by providing Board-level encouragement for our commitment to Fairtrade, but the credit must go to our Fairtrade sourcing manager Brad Hill whose commitment and focus over many years has been absolutely exemplary.

 

Fairtrade wine and chocolate

Over the festive season our family got through quite a few bottles of Fairtrade wine from the Co-op!  The first fairly traded wines in the early 2000s were co-branded with Traidcraft, where I was then chief exec, and which was at that time the only UK importer of wine from fair trade producers.  The initiative was so successful that it proved the business case for developing the international standards required for a Fairtrade mark on wine as a new category, opening up a much wider potential market.  It was a great example of Co-op and Traidcraft pioneering a new area of fair trade together.

ft-wine

Today the Co-op accounts for two thirds of all Fairtrade wine sold in the UK, and indeed we represent almost one third of the total global sales. That’s over 8 million bottles a year – or 16 bottles a minute!  A huge success.

In November Mondelez announced that bars of Cadbury Dairy Milk would cease to carry the Fairtrade mark, and that instead they would be using their own in-house scheme to help cocoa farmers.  It’s a disappointing move, and the first time the Fairtrade mark will have come off a significant product.  But will consumers really trust a scheme run by a major global multinational?  Won’t they get confused by yet another logo making ethical claims, when the Fairtrade mark is already one of the best recognised and most trusted logos in the UK?

I suspect this will be prove to be something of an own goal for the Cadbury brand, making even Nestle look more ethical than Cadbury for the first time – given the fact that KitKats carry the mark!  So much for Cadbury’s much vaunted Quaker heritage. This has the hallmark an initiative driven from a global HQ looking to cut costs, and not realising how much better recognised and valued Fairtrade is in the UK market than anywhere else.  So here’s hoping the decision will get reversed as the implications sink in.

But the big question people are asking me is: will the Co-op be tempted to follow suit and downgrade its commitment to Fairtrade? I really don’t think that’s going to happen – and I would certainly fight hard against any proposal that might be made to that effect.  Fairtrade values are so well-aligned with the ethics that underpin the Co-op Way, and with our commitment to working with small producers and co-operatives, that it would make no sense for us to appear to move away from such standards. And we know that our members consistently and strongly voice their support for Fairtrade.  Indeed, if other companies choose to move away from supporting Fairtrade (which I hope they will not, as it would clearly be bad news for Fairtrade producers around the world) it could even play to the Co-op’s benefit by underlining the real commitment to ethical trade that differentiates us from so many other food industry players.

So rather than seeing this as the start of a slippery slope, I think we should look forward to further announcements in Fairtrade Fortnight at the end of February, which will underline the Co-op’s determination to do the right thing and support the millions of farmers around the world who are daily benefiting from the sale of Fairtrade products.  And that will be worth opening another bottle or two of Fairtrade wine to celebrate!