Take the Co-op Fairtrade Pledge and help some of the world’s poorest farmers
Fairtrade Fortnight is underway (25 Feb – 10 March) and I’m asking our Co-op members and customers to make a commitment to Fairtrade that will help some of the poorest farmers in the world get a fairer chance in life.
All you have to do is take the ‘Co-op Fairtrade Pledge’ by swapping a regular product you buy for a Fairtrade alternative.
It could be a chocolate bar, a bottle of wine, a jar of coffee or packet of biscuits. It’s a simple switch, but if all Co-op members and customers did this it would make a huge difference to people’s lives giving them greater financial security and the chance to improve education and healthcare for their communities.
Famous for Fairtrade
At the Co-op we’ve been famous for Fairtrade for decades. That’s because we believe it’s the ‘gold standard’ for an ethical trading relationship which addresses poverty and exploitation and gives the farmers themselves control and choice over how they use the money they earn.
The Fairtrade mark means farmers are guaranteed a fair price for their goods and are cushioned against dramatic changes in world markets – like the crash in cocoa prices that took place in 2016. In West Africa, where 60% of cocoa beans are grown, that price crash means families are struggling to survive.
I’m pleased to say that all the cocoa we use in our Co-op chocolate and as an ingredient in any Co-op product is 100% Fairtrade. That means our cocoa farmers have been able to maintain their livelihoods.
And our commitment goes well beyond cocoa.
While other retailers are stepping back from Fairtrade and introducing alternative ethical schemes that cause shoppers confusion, at the Co-op we’re staying true to the values the Fairtrade mark stands for.
But we always want to do more. So over the last year we’ve increased our commitment to women cocoa farmers in West Africa. We’re funding the Fairtrade Africa’s Womens’ leadership school projects, which are working with women in Côte d’Ivoire to empower them as future leaders.
The projects train them in business skills such as decision making, resource management and leadership. We’re also working with Kuapa Kokoo, a cocoa growing co-op in Ghana, to give their women workers access to training.
Take the pledge
By taking the Co-op Fairtrade Pledge you’ll be playing your part to make trade fairer for some of the most disadvantaged communities in the world. And you’ll discover how fantastic Fairtrade products taste. If you’re planning any Fairtrade events where you live Tweet @coopuk so we can spread the word.